Proof of Purchase

Proof of Purchase was created to increase the closing rate of sales reps in the spirits business. Our program consists of 9 video modules that can be completed at your leisure.
Each module addresses a different aspect of the sales cycle.


Welcome To Proof of Purchase!

If you haven’t already, please take a look at my video that provides a full overview of our program and a few tricks of the trade!

My name is Heather Dolland Tamam, and I am a Certified Specialist of Spirits who has worked in different aspects of the spirits business for more than 15 years.

In Spring 2015 I published Discovering The New York Craft Spirits Boom which chronicles the lives of 30 distillers throughout New York State.

In the fall of that year, I created a portfolio of New York State spirits and presented each brand to local liquor stores, bars and restaurants.

In 2017, I expanded my portfolio to include international and domestic brands.

In March 2018, I published Before The Glass, which serves as a blueprint for craft distillers desirous of getting their brands in the market.

I created Proof of Purchase when I realized the challenges that many distillers face finding sales reps to sell their brands. The craft spirits movement is absolutely enormous and there are lots of opportunities for those who want to be part of this revolution in the way we drink.

Proof of Purchase will provide you with some of the foundational tools necessary to succeed in craft spirit sales.

If you already sell spirits or will like to learn how, this program is for you!

These are some of the problems we will help you to solve:

  • Understand Your Customer – Getting lot’s of “no’s” or even worse “no-appointments”?
  • Create Your Account List – Can’t seem to get it all done in a day?
  • Secure Appointments – Are buyers always busy with reps other than you?
  • Make The Sale – Need to sell 20 cases and not 2?
  • Get Re-orders – Want to be sure your brand stays on the shelf?

Proof of Purchase provides answers to these questions and solutions to much more!

After you have completed the video modules, you will also receive a complimentary 30-minute consultation if you will like to be part of the Tastes Brands team.

I will love to have you join me on this spirited journey!

The Proof of Purchase Program is $199


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