Is Your Still Constantly Running But Sales Aren’t Catching Up?

Sep 26 2018

Is Your Still Constantly Running But Sales Aren’t Catching Up?

Is Your Still Constantly Running But Sales Aren’t Catching Up?

Over the last 4 years, I’ve provided sales support for Craft Distillers both domestic and international. I have seen the chain reaction that can have.

I know the last thing you have is time. But the spirits aren’t going to sell themselves. You need people who can sell, and you need them now.

Whether or not you have a distributor, you know that getting attention for your brand is up to you. You need someone in your corner.

I have no idea the size of your sales team, but what I do know is that it takes a ton of time to train someone. Time you probably don’t have. What I also know is even though cousin Craig used to sell bread for the neighborhood bakery, it doesn’t mean he can sell your booze.

If I had a penny for every time I’ve heard a variation of that story.

As a boutique firm, we are limited in our capacity and can only provide support to a limited number of brands.

That’s why I created “Proof of Purchase”. A program that provides your team with tools they can use to sell now. From securing appointments to properly presenting your brand, we cover all aspects of the sale cycle.

We also provide spirits education. Spirits 101, is especially important if your rep previously sold beer or wine. Believe me, it’s a completely different language and requires a very different approach.

I’m not promising miracles, but equipped with the tools provided in this program, I guarantee that anyone you choose to represent your brand, who truly applies our methods will see an increase in sales fast.

“Proof of Purchase” will be launched in October, just in time to provide the additional support necessary to conquer the huge selling season ahead.

If you have any questions about this program or any of the services we offer, please don’t hesitate to contact us. We will be happy to answer any questions you have.

Check Out Our Latest Book!In it, I share many lessons learned while selling craft brands in New York City.

Regardless of what stage of business you are in, it serves as a blue print of things to be considered that can help your brand break away from the pack.
It’s an easy and engaging read filled with practical steps suitable for brands that are established and those just beginning.

Check out our reviews on Amazon and pick up your copy!

Our Services
• Identify Strategic Importer
• Identify Events & Competitions
• Cocktail Creation
• Event & Trade Show coverage
• Identify and train salespeople
• Sales Support & Database Access

About The Founder

Heather D. Dolland CSS, is the President of All The Tastes of New York and Tastes Brands, and author of “Discovering The New York Craft Spirits Boom” and Before The Glass.

For over 14 years, Heather was a Brand Ambassador for many premium wine and spirit brands. Her experience working with these brands led to her awareness of the increasing number of distillers in New York State.

In 2015 recognizing the challenges faced by many distillers featured in the book, she began to provide sales support to get many of these brands placed in liquor stores, bars and restaurants in New York City.

Her experiences during this period led to her writing “Before The Glass – Things To Consider When Entering The Booze Business” and the creation of Tastes Brands.

Please contact us with any questions you may have regarding how our services will help grow your brand. Please email

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